Located in Pakistan, Business Central is an emerging Pakistani media and publishing startup that deals with sharing entrepreneurial and business-related information to all its readers. This extensively takes place in the form of posting blogs, articles, and news. What’s special about this website is how different authors interested in this field can contribute their valuable content to the website so that this website grows into the hub for all business and entrepreneurial inquiries.
From marketing to the website build-up itself, Entremarks has been the brains for Business Central. When the team of Entremarks approached us, we aimed to combine all their innovative ideas into one platform. Because this website was supposed to act as an information hub for future readers, we made sure that it is designed in a manner that is not only user-friendly and comprehensive but also reflects the touch of modern fare to it. Alongside the project, we also integrated the SEO and Social Media Marketing tool. This helped them gain valuable exposure and engagement. From handling large content inflow to devising a brand identity plan, Entremarks had it all covered for Business Central.
When it came to brand identity, we felt it was very vital for us to sit down with the owners of Business Central and devise an identity that is easy to remember. For that, we created 18 different kinds of brand logos and various social media posts to ensure brand identity is established that is well connected with the theme of the business.